MADE FROM SCRATCH

Brand Identity / Photography / Illustration

Photography: A Needham

Graphic Design: A Needham

Year: 2021

During my employment with Made From Scratch I was responsible for the re-invention of their identity and curating proposal decks to be pitched to future clients. They were in need of an update but didn’t want it to be too far removed from what they already had. Their previous identity conformed to the stereo typical “twee” aesthetic of play. My aim was to break them free of this and create a visual language that would inspire and encourage adults to understand the importance of their mission.

MFS previously found there was a recurring issue where clients found it difficult to interpret how the children would navigate the play environments before the initial build. Scale models were often presented in meetings accompanied by sketchup renders but they often needed more to sell the proposal. In order to combat this branded pitch decks were created including project specifications, technical drawings, renders, art directed photography of previous builds, illustrations and abstract paintings to encourage the clients to see the environments through the eyes of the children. The branded pitch decks were a successful means of visual communication and help the clients understand and appreciate their vision in a professional and intuitive way.

© Alex J Needham